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The Lori Diaries

...by the girl who's creating her own future.

March 09, 2026

5 Basics I Learned in Adobe Illustrator





When I first opened Adobe Illustrator, I honestly had no idea what I was doing.

The interface looked complicated, the tools felt unfamiliar, and everything seemed a little overwhelming at first. But once I started learning the fundamentals, things slowly began to make sense.

Graphic design — like many creative skills — becomes much easier when you understand a few core principles.

Here are five basics I learned while starting my journey with Adobe Illustrator.


1. Everything in Illustrator Is Vector


One of the first things I learned is that Illustrator doesn’t work with pixels like Photoshop does.

Instead, it uses vector graphics.

Vector graphics are made of mathematical paths, which means your designs can be scaled to any size without losing quality. Whether you make a design small enough for a business card or large enough for a billboard, it will remain sharp.

This is why Illustrator is commonly used for logos, icons, branding elements, and illustrations.

Understanding the difference between vector graphics and raster images is one of the first things that helped me understand how Illustrator works.


2. Two Tools Control Almost Everything


When I first opened Illustrator, it felt like there were too many tools to learn.

But I quickly realized something interesting: most actions are controlled by just two tools.

The Selection Tool (V) lets you move objects around the canvas.

The Direct Selection Tool (A) allows you to edit shapes by adjusting their anchor points.

Once I understood how these two tools worked, navigating Illustrator suddenly became much easier.


3. Everything Starts With Simple Shapes


Another thing that surprised me is how many complex designs actually start with something very simple.

  • Circles
  • Rectangles
  • Polygons

Many illustrations are built by combining and modifying these basic shapes.

At first, complex artwork can look intimidating. But when you break it down, you often realize that it’s just a combination of simple forms put together step by step.

That realization completely changed how I started approaching design.


4. The Pen Tool Is Powerful (and a Little Intimidating)


If there is one tool every Illustrator beginner hears about, it’s the Pen Tool.

The Pen Tool allows you to create precise curves and custom shapes by placing anchor points and adjusting their handles.

When I tried it for the first time, I honestly had no idea what I was doing.

But the more I practiced, the more I started to understand how powerful this tool actually is.

It’s essential for creating custom illustrations, smooth curves, and detailed vector paths.

Like many things in design, it simply takes patience and practice.


5. Layers Keep Everything Organized


As designs become more complex, organization becomes incredibly important.

That’s where layers come in.

Layers allow you to separate different elements of your design so you can work on them individually without affecting other parts of the artwork.

Using layers makes it easier to manage complex projects and keeps your design files organized.

It’s one of those habits that’s worth learning early.


Final Thoughts


Learning Adobe Illustrator can feel overwhelming at the beginning.

But once you start understanding the fundamentals, the software becomes much easier to navigate.

For me, these five basics helped transform Illustrator from something confusing into a tool I actually enjoy exploring.

And the truth is — I’m still learning.

Graphic design is one of those fields where there’s always something new to discover.

And that’s exactly what makes the journey so exciting.


XOXO,
Lori

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March 02, 2026

Switching Careers to Digital Marketing at 30 and Learning Graphic Design From Scratch

Soft lavender workspace flat lay featuring TLD monogram notebook, design color swatches, magnifying glass and coffee cup representing a digital marketing and graphic design learning journey.


For years, I worked in a completely different field.

Structured hours. Structured tasks. Predictable growth.

From the outside, it looked stable.

But inside, something felt misaligned.

Not because I wasn’t capable.

But because I wasn’t creating.

What most people don’t know about me is that I’ve always been drawn to advertising and brand storytelling. As a kid, I didn’t skip commercials — I watched them. I was fascinated by how brands like Pepsi and Coca-Cola used color, emotion, music, and storytelling to make you feel something.

I didn’t call it marketing back then.

I just knew I loved it.

Years later, sitting in a structured career that didn’t use my creativity, I finally understood what that feeling meant.

It meant I wasn’t building what I was meant to build.


Why I Switched Careers to Digital Marketing at 30

Switching careers at 30 isn’t glamorous.

It’s uncomfortable.

It’s uncertain.

And it forces you to confront the gap between where you are and where you want to be.

I enrolled in a Digital Marketing Academy with no formal background in marketing or graphic design. I didn’t have years of experience — I had discipline and curiosity.

That was it.

When I entered the digital marketing field, I quickly realized something important:

I understood marketing theory.

But I didn’t understand design.

And in modern digital marketing, design is not optional.


Starting Digital Marketing With No Design Background

When I first started working in marketing, I didn’t know Canva properly.

I didn’t know Adobe Illustrator existed.

I had heard of Photoshop years ago, but I didn’t understand how real graphic design worked.

I didn’t understand visual hierarchy.

I didn’t understand layout systems.

I didn’t understand typography beyond “this looks nice.”

I was creating content.

But I wasn’t building design foundations.

And there’s a big difference between the two.

Many beginner marketers focus on tools first. They learn Canva templates, social media trends, and quick design hacks.

But tools are not foundations.

Without understanding structure, balance, spacing, hierarchy, and intention, you hit a ceiling fast.

I felt that ceiling.


Learning Graphic Design From Scratch as a Marketer

As my responsibilities grew, so did my awareness of my limitations.

Marketing strategy matters.

Brand messaging matters.

Content matters.

But if you don’t understand design foundations, your execution stays surface-level.

Not because you lack creativity.

But because you lack structure.

So instead of pretending I knew enough, I made another decision.

I enrolled in a Graphic Design Academy to properly learn the foundations of design — from scratch.

Right now, I am learning:

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe After Effects

Photography classes are next.

I am not an expert.

I am not positioning myself as one.

I am in the middle of building real graphic design skills as a marketer.

And I believe that’s exactly where many people are too.


From Canva Beginner to Learning Design Foundations

Canva was my starting point.

And there is nothing wrong with Canva.

But Canva alone does not teach you design thinking.

It gives you templates.

It does not teach you why something works.

The real shift happened when I stopped asking:

  • Where does the eye go first?
  • Is there clear visual hierarchy?
  • Is the layout balanced?
  • Is there intention behind the spacing?
  • Is this decoration — or design?

That’s when I realized design is not decoration.

Design is decision-making.

And that mindset shift changed everything.


Why Design Foundations Matter for Digital Marketers

If you are switching careers to digital marketing, or if you’re already in marketing but feel stuck creatively, here’s what I’ve learned:

You don’t need more templates.

You need foundations.

You need to understand:

  • Visual hierarchy
  • Typography pairing
  • Spacing and alignment
  • Color psychology
  • Layout systems
  • Brand consistency

When you build design foundations, you stop guessing.

You start designing intentionally.

And that builds confidence.

Not fake confidence.

Real competence.


What The Lori Diaries Will Be About Moving Forward

The Lori Diaries is evolving.

This blog will become a documented journey of learning graphic design from scratch as a marketer.

I’ll write about:

  • What I’m learning
  • Where I struggle
  • What improves
  • What beginner marketers misunderstand about design
  • How to build design skills step by step

Not from the top.

From the middle.

Because most of us are not experts.

We are building.

If you are thinking about switching careers to digital marketing, or if you’re already in marketing but lack design confidence, I hope this space becomes useful for you.

This isn’t about becoming perfect.

It’s about building foundations strong enough to support independence later.

Three years from now, I want someone to land on this blog and think:

“She didn’t start as an expert. She built her skills step by step.”

If I can rebuild my skill set in my thirties, so can you.

This is the new chapter of The Lori Diaries.

Let’s build properly.

XOXO,
Lori 🤍


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Welcome

Hi, I’m Lori. This is my creative journal about digital marketing and graphic design. I’m building real design foundations — from Canva to Illustrator — and documenting the process. If you’re evolving your skills too, you’re welcome here.

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